About us

The Paw & Claw Institute was founded on the belief that pets deserve to express their individuality and charm through fashion, just like their human companions. Our brand is driven by the motto: “Fashion with a Fur-tastic Flair,” capturing our commitment to redefining pet fashion with exceptional quality and style. Every piece is thoughtfully designed, crafted with attention to detail, and brought to life with the creative synergy of two best friends, who view pets not just as animals—but as beloved family members.

We go beyond creating pet apparel; we create wearable art that resonates with a pet’s character and its owner’s lifestyle. With a deep-rooted passion for innovation and design, we’ve established a distinctive space where fashion and artistry converge to celebrate the unique bond between people and their pets. Our journey is a testament that, with boundless creativity and a heart full of dedication, even the boldest dreams can come true—turning our furry friends into true style icons.